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Facebook Crash Course
Introduction to basics
Intro (1:58)
Naming (8:09)
UTM/Tags (1:43)
Set up basics (5:09)
Audience Testing
Audience Research (5:36)
How to set up audience tests (5:43)
Creatives
How to set up creative tests (10:30)
How to identify winners (3:44)
Find Scalable Creatives (7:50)
Creative Research (4:27)
Scaling
Scaling - Jägger (9:01)
Scaling - Shotgun (4:55)
Scaling - 5x (2:38)
Scaling - Simplified Scaling Method (4:31)
Scaling Examples - In Practice (6:13)
Inside the Project - MyDiabetes
Managing Ads and Campaigns (31:42)
Campaign Scaling (29:11)
Inside the Project - KetoCycle
Managing and scaling campaigns (26:43)
Facebook ad policies
Intro (0:57)
Ad Policy Principles (4:41)
Personal Attributes (8:19)
Disclaimers (5:38)
Non-Existent functionality (2:21)
Missleading Claims (8:15)
Testimonials (3:20)
Low quality & Clickbait (5:55)
Campaign Scaling
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