Introduction to basics

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• Intro (1:58) Start
• Naming (8:09) Start
• UTM/Tags (1:43) Start
• Set up basics (5:09) Start

  Audience Testing

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• Audience Research (5:36) Start
• How to set up audience tests (5:43) Start

  Creatives

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• How to set up creative tests (10:30) Start
• How to identify winners (3:44) Start
• Find Scalable Creatives (7:50) Start
• Creative Research (4:27) Start

  Scaling

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• Scaling - Jägger (9:01) Start
• Scaling - Shotgun (4:55) Start
• Scaling - 5x (2:38) Start
• Scaling - Simplified Scaling Method (4:31) Start
• Scaling Examples - In Practice (6:13) Start

  Inside the Project - MyDiabetes

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• Managing Ads and Campaigns (31:42) Start
• Campaign Scaling (29:11) Start

  Inside the Project - KetoCycle

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• Managing and scaling campaigns (26:43) Start

  Facebook ad policies

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• Intro (0:57) Start
• Ad Policy Principles (4:41) Start
• Personal Attributes (8:19) Start
• Disclaimers (5:38) Start
• Non-Existent functionality (2:21) Start
• Missleading Claims (8:15) Start
• Testimonials (3:20) Start
• Low quality & Clickbait (5:55) Start